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FAQ
Answers on why shoppers leave, how to sell to first-time visitors, and how Product Genius works.
More and more shoppers arrive straight on a product page from an ad, a search result or an AI assistant, with one item in mind. If that item is not quite right, the page offers no good next step, so they leave without seeing the rest of your store. Product Genius adds a scrolling feed below the product that reads how each shopper browses and shows them the products, reviews and videos most likely to keep them shopping.
The product page is often a store's most common entry point, and often the page with the highest bounce rate. Most product pages are built to sell one item, so a shopper who is not sold on that item has nowhere to go but back. Product Genius gives the product page a second job: a personalized feed below the product that introduces the rest of your catalog based on what this shopper is showing interest in.
Read what they do in the session itself. Where a shopper pauses, what they scroll past and what they come back to say more about intent than a purchase history they do not have yet. Product Genius learns from those in-the-moment signals and adapts what each first-time visitor sees as they browse, with no welcome discount and no segment rules to maintain.
Show each shopper the right product and the right supporting information at the moment they need it, instead of lowering the price to close the gap. Product Genius does this on every visit. By surfacing niche products deeper in your catalog, it also shifts purchases toward items that face less price competition. A plain black leather purse has a hundred lookalikes. A baseball-themed one has almost none, and shoppers will pay more for it.
If recommendations come from purchase history and fixed rules, first-time visitors see the same bestsellers as everyone else, and the rules fall behind as your catalog changes. Product Genius responds to what each shopper does in the current session and learns its own merchandising logic. For example, it can learn that a shopper who just put a wallet in their cart is unlikely to want a second wallet, while knowing that logic does not apply to t-shirts.
Treat the product page as the start of the visit, not the end. A shopper arriving from an AI assistant or an ad lands on one product with a specific intent, and the page has to confirm that intent and widen their view. Product Genius uses the product they landed on, where they came from, and how they move on the page to build a path through your catalog, reviews and videos for that one shopper.
Use a system that learns the rules from shopper behavior instead of waiting for your team to write them. Product Genius learns its own merchandising rules and keeps them current as your catalog changes. Your team can still give direction in plain language, such as prioritizing soccer gear during a tournament, and Product Genius applies it only where it fits the shopper.
Watch what each shopper does and respond the way a salesperson would, without making them stop to type into a chat window. Product Genius does this with AI Seller's Agents: one per shopper, reading how they browse and showing the products, reviews and answers that move them toward a purchase.
Product Genius is a personalization suite for online stores that adapts the shopping experience to every visitor. Genius Scroll turns your product page into a personalized scrolling feed of products and content that learns from each shopper's behavior in real time.
An AI Seller's Agent works with one online shopper at a time, the way a good salesperson on a shop floor would. It notices what they linger on, answers hesitation with the right review or video, and suggests what to look at next. Product Genius gives every shopper their own AI Seller's Agent, and shares what each one learns with a central merchandising brain your team directs.
No. Product Genius does not use a pop-up or ask shoppers to type anything. It reads along as shoppers scroll and click, and responds by changing what they see: products, reviews, videos, and short answers to common questions placed where they help most.
Yes. Product Genius lists the merchandising rules it has learned in plain English, so your team can read them and push back. Each rule shows what share of sessions it is applied to, because Product Genius decides shopper by shopper whether a rule fits, and the revenue associated with it.
Yes. For newer shoppers, Product Genius places story cards in the feed so they learn who you are and what makes your products different, alongside the products themselves.
Yes, before shoppers need to ask. Product Genius writes short questions and answers from your own store content, such as product descriptions, blog posts and articles. It shows them as cards in the feed at the moments shoppers are most likely to hesitate.
Yes. Shoppers can search in their own words and Product Genius understands what they mean, not only the keywords they typed.
Product Genius runs on a Large Interaction Model, or LIM, a new class of AI built for real-time learning. It is a foundational rewrite of how the model learns, not a wrapper on someone else's model, and it learns 3,000 times faster than today's foundation models. That speed lets Product Genius respond to each shopper in the moment and adapt to new products, trends and events without manual intervention.
New products can appear in personalized recommendations right away. Product Genius does not need weeks of sales history before it starts showing a new item to the shoppers most likely to want it, which matters most for seasonal drops and fast-moving catalogs.
In strict A/B tests, comparing shoppers who see Product Genius with shoppers who do not. That is how the average 36% revenue increase was measured across more than a billion sessions. You can run the same test on your own store, keeping your current setup running beside it, and decide with your own numbers.
Shopify Plus stores can install Product Genius themselves in under an hour, with no developer needed. Larger stores on other platforms are typically live within a few days. Once installed, Product Genius learns your catalog and your shoppers' behavior on its own, so there are no rules to write or tune.
Yes. Shopify stores install it from the Shopify App Store, and larger stores on other platforms are typically live within a few days.
Product Genius has been A/B tested in stores across categories including apparel, luxury fashion, jewelry, sneakers, home goods, electronics, sporting goods, automotive, pet supplies, natural supplements, specialty foods, art and B2B supplies. See the results by category on our test results page.
Every plan includes a 15-day free trial, and you can cancel or upgrade at any point. See current plans in the pricing section, or book a demo for enterprise pricing.